Ubisoft? Activision? Xbox? Who has the streaming rights?

Microsoft has a price to pay to buy Activision-Blizzard.

by Flavius Floare

Flavius Floare

Flavius is a writer and a media content producer with a particular interest in technology, gaming, media, film and storytelling. He enjoys spending time in nature and at… read more

  • Ubisoft will have worldwide exclusive streaming rights for Activision-Blizzard games, for 15 years.
  • Microsoft will be able to stream the games on the European Space, alongside competitors.
  • This is all part of the new restructured Microsoft-Activision Blizzard deal.

games streaming rights

Microsoft won the case against FTC earlier this summer, and the Redmond-based tech giant is now free to close its famous deal with Activision Blizzard. This deal, which is now turning out to be the most popular merging in gaming history, now needs to have the UK’s Competition and Markets Authority’s permission to go through.

The deal will be restructured, as well: Ubisoft will now have streaming rights over past, present, and future Activision-Blizzard games for 15 years.

To address the concerns about the impact of the proposed acquisition on cloud game streaming raised by the UK Competition and Markets Authority, we are restructuring the transaction to acquire a narrower set of rights. This includes executing an agreement effective at the closing of our merger that transfers the cloud streaming rights for all current and new Activision Blizzard PC and console games released over the next 15 years to Ubisoft Entertainment SA, a leading global game publisher. The rights will be in perpetuity.


If the deal goes through, Microsoft will not have exclusive rights to stream Activision-Blizzard games on its own Xbox Cloud Gaming. It will not be able to control the exclusive rights of the Activision games for the competitors either. So, in shorter terms, buying Activision-Blizzard comes with a price for Microsoft.

Does Ubisoft have streaming rights to Activision games?

Ubisoft has streaming rights to past, present, and future Activision games, including the Call of Duty franchise, worldwide for 15 years. Some of its rights are also exclusive, meaning that only Ubisoft will be able to stream these games on its game streaming platform.games streaming rights

With the new rule demanded by the EU, Microsoft basically agrees that both parties are able to stream Activision games via Xbox Cloud in the European region. However, Microsoft also agreed that any other competitor could stream Activision games on Xbox Cloud.

With Ubisoft having worldwide streaming rights over Activision games, the gaming giant needed to license those rights to Microsoft for the European region only. So Microsoft will be able to stream Activision games on Xbox Cloud in the European region, but not worldwide.

Ubisoft can also license those rights to any other competitor for the European region, as well, as long as Microsoft is able to stream them too. So, as you can see, it’s not a complicated road to follow, but it does seem like everybody wants a piece of the European market pie.

What do you think about all of this? Does it matter or not?

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